Mendoza and Salta concentrate 75% of Argentina’s wine tourism offer
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Bodegas de Argentina and the Universidad Champagnat presented the
8th National Report of Wine Tourism corresponding to 2013. The report
“includes statistical information of Salta, Tucumán, Catamarca, La
Rioja, San Juan, Córdoba, Mendoza, Neuquén, and Río Negro. Likewise, it
provides data about the wineries’ products and services, wine tourist’s
profile, amount of visits and other interesting data for the development
of this activity in Argentina,” highlighted Guillermo Barletta, Bodegas
de Argentina’s Tourism Coordinator.
During 2013, Argentina Wine Routes welcomed a total of 1,445,768 visitors. Mendoza and Salta, apart from concentrating most of wine tourism offer, they are also the fastest-growing provinces in terms of visits per year. In addition, according to Barletta, during this measured period, Tucumán and Córdoba noticed a slight but steady growth in both supply and demand, whereas La Rioja, Neuquén, and Río Negro reported similar figures to 2012, in visits to their wineries. Far behind, but developing their wine tourism, Jujuy, Chubut, and Buenos Aires (Chapadmalal) appeared on stage.
Finally, the report spotlighted the decrease registered in San Juan in terms of visits. According to Bodegas de Argentina, this downturn derived from the closing of one of the companies with the highest demand. However, the entity underlined that the Provincial Government plans to open a Wine Tourism Center in this place in 2015, so they expect to register again the reasonable rising levels of this activity.
Nationally, the monthly curves of visits still show that the product responds to the low seasonality, enabling to keep a stable demand throughout the year, with slight rising curves in January and July.
According to Bodegas de Argentina’s Tourism Coordinator, this growth is due to three main reasons: “a more definite promotion of the product in specific places; a constant growth in the product sales in tourism areas; and the definitive incorporation of tourism as a strategic tool to position the brand.”
Wine tourism behavior
As a conclusion, the report pointed out that wineries have started to offer experiences instead of destinations, products, or services. As Barletta explained, this is a positive attitude of wineries open to tourism. Moreover, he stressed: “people are better informed and demand higher quality in services, as well as prices suited to the services provided.”
This data comes from the 8th National Report of
Wine Tourism, corresponding to 2013. Moreover, in this period, Argentina
Wine Routes received 1,445,768 visitors, showing a 7% growth, compared
with 2012.
During 2013, Argentina Wine Routes welcomed a total of 1,445,768 visitors. Mendoza and Salta, apart from concentrating most of wine tourism offer, they are also the fastest-growing provinces in terms of visits per year. In addition, according to Barletta, during this measured period, Tucumán and Córdoba noticed a slight but steady growth in both supply and demand, whereas La Rioja, Neuquén, and Río Negro reported similar figures to 2012, in visits to their wineries. Far behind, but developing their wine tourism, Jujuy, Chubut, and Buenos Aires (Chapadmalal) appeared on stage.
Finally, the report spotlighted the decrease registered in San Juan in terms of visits. According to Bodegas de Argentina, this downturn derived from the closing of one of the companies with the highest demand. However, the entity underlined that the Provincial Government plans to open a Wine Tourism Center in this place in 2015, so they expect to register again the reasonable rising levels of this activity.
Nationally, the monthly curves of visits still show that the product responds to the low seasonality, enabling to keep a stable demand throughout the year, with slight rising curves in January and July.
According to Bodegas de Argentina’s Tourism Coordinator, this growth is due to three main reasons: “a more definite promotion of the product in specific places; a constant growth in the product sales in tourism areas; and the definitive incorporation of tourism as a strategic tool to position the brand.”
Wine tourism behavior
As a conclusion, the report pointed out that wineries have started to offer experiences instead of destinations, products, or services. As Barletta explained, this is a positive attitude of wineries open to tourism. Moreover, he stressed: “people are better informed and demand higher quality in services, as well as prices suited to the services provided.”
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